Marking the State of Water Stewardship
If no one leads on water, the world will run dry. Under current conditions, the World Resources Institute projects that our planet faces a 56% water deficit by 20301. The lasting effects of water stress impact the communities where we work and thrive, compelling businesses, governments, and individuals alike to take urgent action. As a global leader in water, Ecolab releases the Ecolab Watermark™ Study every year to learn where and how to protect this finite resource. By understanding the views and needs of the general population, Ecolab builds the business case for positive change towards a water secure future.
Key Insights From 2023
Across the general population, access to clean and safe water is a significant climate concern. Consumers hold governments and industries most responsible for water conservation, and they are willing to do their part to help. Consumers feel that businesses lack clarity on how to address the water crisis but believe that crisis can be addressed with proper and immediate action.

Latin America

China

United States

Europe

India/MEA

Asia Pacific

China

Latin America

India/MEA

Europe

Asia Pacific

United States

China

Latin America

India/MEA

Europe

Asia Pacific

United States
1 files.wri.org/s3fs-public/achieving-abundance.pdf
2 Based on top-two box scoring of “very / somewhat concerned”
3 Based on top-two box scoring of “strongly / somewhat agree”
China research does not include Hong Kong, Macau or Taiwan.
Advancing Water Stewardship
For over 100 years, Ecolab has worked to protect the resources vital to life by prioritizing water stewardship in our own operations and those of our customers. Across more than 40 industries worldwide, Ecolab helps businesses respond to climate and water challenges by minimizing their water use in critical processes. We help our customers drive lasting impact and achieve an exponential return on investment (eROI) by aligning climate, water, and business growth goals.
Our Expertise
The following articles highlight Ecolab’s latest news and perspectives related to water:
Our Solutions
With more than one trillion gallons of water managed annually, Ecolab combines Connected Chemistry™ with digital insights and industry expertise to drive sustainability and growth in tandem. Learn more about how Ecolab can help you take a smart water management approach in your operations.

Identify Opportunities with the Smart Water Navigator

Take an Enterprise Approach with Ecolab Water for Climate™

Manage Water Performance with 3D TRASAR™ Technology

Visualize Insights with ECOLAB3D™ Digital Services
Our Projects
The following case studies highlight how Ecolab helps deliver a positive impact on our customers’ business, water, and climate goals:
Our Partnerships
Our partnerships with leading nongovernmental organizations (NGOs) strengthen our understanding and ability to impact global challenges facing our business, customers and communities. They include: